Let me help you present your product, your brand or yourself.
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I am a
digital creative since 2000, UX Designer, Brand Strategist, Creative Director, Product Owner and a mother of two.
Scroll for skills and projects.
Brand Strategy
I like everything about it. The research, the workshops, the alignment with stakeholders and the translation of strategies into stories.
Stop The Water While Using Me!
Transition of the small sustainability project founded by Stefan Kolle into a natural cosmetics love brand for Beiersdorf.
Collab with Wood
Zmile Cosmetics
Zmile offers makeup for cosmetics beginners, and I have delved deeply into the topics of Gen Z, beauty, and social media. I remain enthusiastic about how much creativity a makeup kit can spark on TikTok — and how colourful a makeup shoot can be.
Collab with Just Frank
Lischke Consulting
Lischke Consulting is a management consultancy specialized in industrial clients. The challenge was to formulate services so that clients not only understand them, but also want to buy them.
Collab with Wood
E-Commerce
Buying things online is a very emotional process. When I see my father shopping online, one emotion is unmistakable: fear. Fear of doing something wrong or being ripped off. Online shopping should be easy and fun. But that’s not easy to achieve.
MINI
How to sell cars online fast? For MINI, we provided an answer in the form of a customer journey by explore, configure and search the car of your dreams. A sticky blue button always leads to the next step: discover, compare, purchase.
Collab with Track Agency
NIVEA
Our job: Relaunching the entire international NIVEA website, including changing the CMS—while the production machines rumbled away beneath our desks. Loved this job and since then I’ve only used NIVEA cream—no kidding.
Collab with Publicis Sapient
Content
Around two-thirds of the population want brands to take a clear stance on socially relevant issues. Storytelling increases sales figures, brand value, and relevance. I still believe that content is king. I worked as a journalist in my early career, so I always enjoy creating, structuring, and presenting content.
MINI Electric Hub
I was delighted to design a content hub for electric mobility for MINI. Ultimately, information and facts help to overcome prejudices against electric mobility as well as an irrational clinging to outdated technologies. At least, that’s what I hope.
Collab with Track Agency
BMW-M Plattform
Creation of a communication platform for BMW M fans. (M as in motorsport.) For people like me, who associate the ideal line with health and the green hell with travel, this meant a lot of research! But it was worth it! And it showed that everything is interesting if you get involved.
Collab with Jung von Matt Agency
Website Relaunches
For me, the best moment in a project is the beginning. When you look at a website, research the brand, products, and target groups, identify strengths and weaknesses, and still have complete freedom to make everything better. And even if not all the good ideas in a relaunch project end up going live, you’re still happy about every single one that made it online.
Pinkstinks
Relaunch concept that combines educational mission and fundraising needs. Our main navigation corresponds to Pinkstinks‘ mission statement: We are changing the world.
Continental Intranet
Creating the digital home for over 227,000 employees at 427 locations in 56 countries—one of my main tasks for this relaunch was stakeholder management. At the same time, this was also my first major Scrum project, which I was able to accompany first as Creative Director and then in implementation as Product Owner.
Collab with Interone Agency
Brigitte.de
My biggest career aspiration back then was to work for a women’s magazine. So the opportunity to design the relaunch of Brigitte.de was a jackpot for me. The balancing act between content and commercial interests was a challenge and I really enjoyed it. Even if, unfortunately, commercial forces won out in the end.
Automotive
I hardly ever drive a car myself, but I have spent a lot of my professional life building car websites. Showrooms, configurators, test drive appointments, shops, vehicle specials—I’ve done it many times, and yes, I’m much better at it than driving a car.
BMW International
I I worked on several launch campaigns and showrooms for BMW (e.g., 3 Series, 4 Series, M5). I also designed web specials on topics such as BMW design, automated driving, and BMW Individual.
Collab with Interone/ Track
MINI International
I designed three generations of showrooms for MINI (the first, the middle, and the most recent) and all kinds of special features and extras, such as the first accessories showroom, a technical encyclopedia, a service area, dealer pages, and a financing hub. I worked for MINI on a permanent and freelance basis and for several agencies, but one thing has always been clear: Is it love? Yes.
Collab with Interone/ JvM/ Track
Škoda International
At first glance: a different shade of green. However, my role in this project was team lead for concept development, so I not only designed a new showroom for Škoda, but also initiated and supervised the concept development process. And in doing so, I learned a lot about collaboration and motivation.
Collab with Sinnerschrader
Small Website Projects
There are no big budgets or awards to be expected here, but instead: a lot of freedom and little coordination effort. What I particularly like about smaller projects is that you work on the project from start to finish, and if something is wrong shortly before going live, you don’t write a Jira ticket, but change it in the CMS itself.
Choice Tea
For the product launch in Europe, I designed a website for tea that naturally offers a PLP and a PDP along with a shop connection, but also provides a wealth of content that positions Choice as a brand with attitude. My favorite content: a tool for instant inspiration depending on your mood and situation.
Collab with Brand Upgrade
BobbyBark
I can still remember the uncertainties I had as a young mother about how often and how best to wash a child. I think dog owners feel the same way. This website not only offers good products, but also good answers.
Collab with Brand Upgrade
Flinked
This project was as fast and nice as their service as an IT personnel recruiter. My job: Strategy, naming and website concept for “flinked”.
Collab with Wood agency
About me
M.A. in communication sciences, economic policy and education sciences
13 years of permanent employment as a senior concept developer and concept coach.
Since 2013 Freelancer for digital concepts, strategies and UX consultance for brands such as MINI, Telefónica, NIVEA, BMW, Škoda, Tchibo, Continental and many more.